MODELING
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We make conscious gear for your soul. Hence the one eye being larger saying: "I AM awake & conscious of my being"
All creations are manifestations of creative consciousness expressing themselves as weareable representation of divine creativity.
All gear is designed with conservation, sustainability & versatility in mind. Timeless elevated staples that are interchangeable between all walks of life
Naheim Yusuf, Creative Director at Yahsoul.
Yusuf is a multitasker, sewing enthusiast. Deeply immersed in art of clothes and styling: visual concepts, construction, costume and clothing design - all in one.
Yahsoul’s Legacy
Taking the reins of my father, Omar Muhammad’s legacy and transforming it into a cut and sew designer brand has been a deeply rewarding journey. Building upon the foundation he laid, I sought to infuse the brand with a contemporary and innovative spirit. Embracing the artistry of cut and sew craftsmanship, we have redefined our approach to fashion, creating bespoke, one-of-a-kind pieces that resonate with modern sensibilities. The transition involved a meticulous blend of tradition and innovation, honoring the brand's heritage while introducing fresh, cutting-edge designs. It's not just about garments; it's about storytelling through fabric, creating a narrative that connects generations. This evolution has not only revitalized the brand but also forged a new identity that speaks to the ever-evolving tastes of our discerning audience. The journey has been a testament to the enduring legacy of craftsmanship and a celebration of the art of fashion.